ActiveCampaign Review
July 18, 2023

ActiveCampaign Review

Chad Rubin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

ActiveCampaign has revolutionized our marketing efforts, enhancing campaign performance and efficiency. The automation capabilities streamline customer journeys, enabling personalized communication and boosting conversions. The email marketing tools, with professional templates and segmentation options, empower us to create impactful campaigns. However, using ActiveCampaign for our CRM limits reporting functionality, hindering our analytical needs. Nevertheless, ActiveCampaign remains invaluable for driving marketing performance.
  • Automation
  • Email Marketing
  • Customer database
  • Reporting functionality
  • Missing some robust features preventing us from scaling
  • Reporting functionality

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

No

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

No

ActiveCampaign has truly revolutionized our marketing, automation but it's missing some robust features preventing us from scaling.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7
Third-party software integrations
7