Overall Satisfaction with Adobe Business Catalyst
Business Catalyst has been used as a CRM solution for a client. The client has an eCommerce aspect and a large database of current, former, and potential clients. A redesign of the client's site was needed, so BC was used in that aspect, too. The client needed a way to market to their uses, so Business Catalyst was ideal for that.
- Managing the customer database
- Setting up drip email marketing campaigns
- A template-based design
- Initial cost of the platform can be daunting
- Since the platform itself was in transition, we needed to edit various highly technical aspects to make sure the site didn't go down
- Positive: Offering a solution to clients that need an in-depth eCommerce platform
- Positive: A deeper understanding of the power of CRM
- Negative: A new requirement to learn and support the platform
WordPress, out of the box, is a very powerful platform. It, however, might need a lot of third-party plugins to make it do exactly what a client needs. In contract, Business Catalyst, out of the box, has many more features. For certain clients, a solution like BC is the perfect one; they don't need any plugins or add-ons.