Item: Adobe Campaign
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

Adobe Campaign is used by several major departments in our organization. Our Digital department uses it frequently and it is our main email marketing tool. It addresses the needs of effectively managing thousands of users and storing master profile IDs of our users and audience. It also is useful for gathering sign ups from our website.

Pros and Cons

Dynamic content - allows for customizing emails
Powerful workflows - allows for segmentation and other complex queries
Managing tens of thousands of users

Steep learning curve
Duplication of user profiles has been a problem
The new creative design editor has some quirks

Alternatives Considered

Mailchimp and Aurea List Manager (formerly Lyris LM)

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.

Likelihood to Recommend

Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.

Adobe Campaign Thoughts and Opinions

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign

Use Cases and Deployment Scope

Pros and Cons

Alternatives Considered

Likelihood to Recommend

Adobe Campaign Feature Ratings