See the whole customer journey on a single screen
April 23, 2019

See the whole customer journey on a single screen

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

The organization provides digital marketing solutions and support.
  • Good cross-channel campaigns are built on email.
  • See the whole picture of the customer's journey and how they get to you.
  • Build cross-channel campaigns that talk to your customers when and where they want.
  • Difficult to find entities in the explorer tree.
  • The workflow activities have very similar icons. It's not easy to understand the workflow at first sight.
  • The database schema is nowhere to be found. It's very difficult to undestand the database without it.
Amazing for Cross-Channel Campaign Management.

Adobe Campaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
9
List management
9
Calendaring
5
Dashboards
8
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
5
Customizability
6