Adobe Campaign as a guarantee of success
December 02, 2019
Adobe Campaign as a guarantee of success
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hybrid
Modules Used
- Message Center
- Offers/Interaction Management
Overall Satisfaction with Adobe Campaign
From the interface, I can access from our dashboard where we have the possibility to process the information of our contacts and can segment them according to different criteria such as lead score, demographic profile, sales stages, and behavior.
The main advantage of this is the fact of having specific data about our leads such as how many times they have visited our website or what are the email campaigns they have opened. It allows us to give them more personalized service and with that, increase the possibilities of making a sale.
- Clear and easy to use and understand interface.
- Adobe environment that provides response at all times.
- We offer a multi-channel experience to our customers.
- The cost per acquisition model is fair and profitable.
- Coverage and new advertising spaces are increased.
- You don't pay for clicks (CPC) or impressions (CPM).
- It allows to attract new customers and have a high impact.
- It is complicated for companies or brands with little margin on the sale.
- We must monitor the spaces that are approved, as some may be of little interest to the brand.
- In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.