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Only for the long term, serious and large scale customers.
July 06, 2022

Only for the long term, serious and large scale customers.

Saiprasad Pashupulate | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketing Cloud

Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows us an interface to look at real-time/past data with ease.
  • Great set of features
  • User interface of workspace is very friendly and quick
  • Integrations with 3rd parties are solid
  • Expensive
  • Very limited tech support
  • hard to setup
  • some features restricted behind a paywall
  • Analytics
  • Data marketplace
  • Media tracking
  • Positive- increased visibility and more perspectives on campaign performance
  • Positive- Very quick way to extract data with a user interface that's easy to work with
  • Negative- overages are too high, there are no alerts to warn you of server call usage limits.

Do you think Adobe Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Adobe Marketing Cloud's feature set?

Yes

Did Adobe Marketing Cloud live up to sales and marketing promises?

No

Did implementation of Adobe Marketing Cloud go as expected?

No

Would you buy Adobe Marketing Cloud again?

No

I would recommend this if you're willing to pay for the whole set of features and your budget allows for it. If you're looking for a quick-fix simple tool, this is not it. You'd also need a lot of time and resources to implement the tools on your websites before you can get started.