Item: Adobe Marketo Engage
Rating: 8
Author: Oyo Examol

Use Cases and Deployment Scope

Adobe Marketo Engage has helped us improving overall customer retention and engagement. As an e-commerce brand we should use dynamic content to target our audiences. Marketo Engage is the best platform when it comes to using dynamic content. With Dynamic content we can show user what is most relevant to them.

Pros and Cons

Account Based Marketing
Analytics
Engagement

User Interface
Pricing
Spam checker

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management

The great thing about Marketo is that it allows us to automate all marketing communication. Based on the class and the target examination of each student, we create multiple user journey and segments. Marketo Engage creates the program without any error and the campaigns are executed efficiently.

Alternatives Considered

WebEngage

We compared Marketo with WebEngage and we found Marketo Enagage is best fit when it comes to B2b sales. It had robust analytics and powerful automation capabilities.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

We are using Marketo Engage to engage our user and sell our products. Marketo helps us to understand users buying behavior with its advance analytics and helps us to target using personalized and dynamic content. One of the best feature of Marketo Engage is creating user segmentation. Retargeting and user engagement are made easier due to it.

Marketing Automation made easy with Adobe Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage