95% is great / 5% could be better
February 23, 2023
95% is great / 5% could be better
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We use it to make our communication automated and to track the generation of leads. We also use it to mature our leads with the scoring function in order to mature them into prospects. Globaly marketo is doing a great job for us, the only drawback is the text editor which often messes up the html code making it difficult to create perfect mails/landing pages.
- Run automated compaigns
- Track KPIs
- Ameliorations possibilities with API
- Text editor in mail / Landing pages
- Lead Management
- Prospecting / New Business
- Other
Our goal is to generate and manage new leads, which is working well. The next step is to track with the scoring system which leads are likely to make a purchase. When it's the case, our sales can then contact them.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes