A really comprehensive marketing automation platform
April 05, 2023

A really comprehensive marketing automation platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We use Marketo mainly for a broad range of marketing automation. We used it to build several nurturing streams to nurture people who completed soft conversion on the website. We also use Marketo for all our web forms, follow-up flows and programs for that kind of tasks. We use reports and analytics sometimes.

Pros

  • Very professional
  • A big amount of options
  • Performance

Cons

  • Analytics
  • Reporting details
  • Ease of first use
  • Customer Service
  • Prospecting / New Business
The goal of using Marketo for us is to engage with our audience in the best way possible before they need our services. We do this by giving them interesting content in the form of whitepapers, downloads, infographics. Through Marketo we nurture them and in the end this is increasing our revenue. On the other hand we use Marketo for all customers service requests but only to forward the contact forms and manage the follow up.
25,000 to 100,000
B2C

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Marketo is very suitable if you would like to design your own marketing automation programs to interact with you audience in the most personal way. You can really go all in on customization, but keep in mind that this requires marketing efforts. You really need different types of content for each persona if you want to do it the right way. In comparison to other tools Marketo is very detailed.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
7
Event/webinar marketing
8
6.0
Social sharing and campaigns
6
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.3
API
8
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage