Boost Your Marketing with Marketo
April 07, 2023

Boost Your Marketing with Marketo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Marketo for multiple marketing automations. We use it to run customized marketing campaigns composed of emails and landing pages, build custom forms, track user details with link tagging and analytics, and we sync all of our user data from interactions back to our Salesforce CRM instance. That way, we can track marketing interactions tied back to contacts in our sales cycle.

Pros

  • Customized "Smart" lists to filter data
  • Syncing to CRM tools like Salesforce
  • Running recurring, automated processes

Cons

  • Email metrics (filtering out bot clicks)
  • better management of duplicate contacts
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
  • For product launches, you can send out detailed messages to all of your customer base
  • For customer service, you can use Marketo to send out technical updates and bulletins
  • For prospecting new business, you can use contacts that fill out information on your site to download content and then re-target these users with products and services based on their interests, job titles, industry, etc

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

  • If you have time and resources to invest in fully setting up your Marketo instance to integrate with your other tools & processes, it can be very valuable. Especially if you have a large company with many customers/prospects. You can run recurring, automated processes that will all work in the background.
  • If you go to a lot of events and tradeshows, you can do organized list uploads from everyone you talked to at the event in order to track those marketing interactions and touchpoints.
  • You can run custom email campaigns with built in landing pages and forms to collect user info.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
7
Custom reports
9
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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