Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Marketo for multiple marketing automations. We use it to run customized marketing campaigns composed of emails and landing pages, build custom forms, track user details with link tagging and analytics, and we sync all of our user data from interactions back to our Salesforce CRM instance. That way, we can track marketing interactions tied back to contacts in our sales cycle.

Pros and Cons

Customized "Smart" lists to filter data
Syncing to CRM tools like Salesforce
Running recurring, automated processes

Email metrics (filtering out bot clicks)
better management of duplicate contacts

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
For product launches, you can send out detailed messages to all of your customer base
For customer service, you can use Marketo to send out technical updates and bulletins
For prospecting new business, you can use contacts that fill out information on your site to download content and then re-target these users with products and services based on their interests, job titles, industry, etc

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

If you have time and resources to invest in fully setting up your Marketo instance to integrate with your other tools & processes, it can be very valuable. Especially if you have a large company with many customers/prospects. You can run recurring, automated processes that will all work in the background.
If you go to a lot of events and tradeshows, you can do organized list uploads from everyone you talked to at the event in order to track those marketing interactions and touchpoints.
You can run custom email campaigns with built in landing pages and forms to collect user info.

Boost Your Marketing with Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage