Item: Adobe Marketo Engage
Rating: 10
Author: Crystal Pacheco

Use Cases and Deployment Scope

I use Adobe Marketo Engage on a daily basis. Often I create email or landing page templates for various companies to use within their Adobe Marketo Engage instance. I support other companies in developing Adobe Marketo Engage emails, forms and landing pages as well as direct and answer to their technical needs.

Pros and Cons

Capture lead data
Allows the freedom to create your own templates
Provides a robust playground for marketing automation

Update the functionality of landing pages
Update the functionality of forms
Update the functionality of tokens

Using Marketo to Support Sales Goals

Customer Service

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

When creating an email to send to all your audience Adobe Marketo Engage does a great job. You can create a/b tests of an email to see which email type performs better based on whatever you want. Adobe Marketo Engage forms do an awesome job at capturing lead information and is very easy to implement.

Adobe Marketo Engage is great for your creative needs

Modules Used

Overall Satisfaction with Adobe Marketo Engage