Adobe Marketo Engage Review
September 12, 2023
Adobe Marketo Engage Review
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
Currently, we are at a stage where we are just like standing up Marketo. so we bought it about one and a half years ago. We just launched event programs in Marketo. But basically starting this April, we are moving to a dedicated IP in Marketo, and that's what will help us launch. We are migrating all our email products from FMC to Marketo this year. So that's the main objective.
- One aspect I like is Marketo Sales Insights. That's my favorite feature because I like it when you can visualize things and make it easier for non-marketer people. It just is very intuitive and straightforward for the end users who are the salespeople to use.
- Lead lifecycle management in Marketo is a very grand project, which we are at this stage in my current company. We are far off from deploying by about a few months, but that's my second favorite thing.
- I think the only complaint is about the UI/UX aspect of Marketo. We are training non-technical and non-marketer users to use Marketo, and typically you would have a marketing operations team who's running those campaigns, but we have the email marketers themselves running them. So we have had a couple of complaints that it's not intuitive to navigate within the platform. That's something I would like to see a major improvement on is just to modernize the platform a little bit.
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes