Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I use it to connect different software platforms like our webinar platform. I use it to gain leads from places like LinkedIn, Facebook building emails, building content, landing pages, forms, and just operational programs that are stamping leads with what we need to keep track of and engagement.

Pros and Cons

The UI in Marketo is very good. I think that the landing page builders and form builders are very easy to use. I think it gives you complete autonomy to really do whatever you want instead of a typical marketing automation platform that's drag-and-drop and limited. Marketo is very unlimited in what you can do, which is my favorite part about it.

I'm not too sure. I don't have too much trouble using Marketo or have any negative feedback for it.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

We're trying to produce highly qualified marketing qualified leads. We use Marketo to really build that engagement with all of our customers and prospects and build a good enough MQL to send to our sales team.

Alternatives Considered

HubSpot CRM

I think that Acton and HubSpot were more limited. They had some weird quirks about them. And like I said, Marketo has just so many different things that you can do. And it's not just drag and drop for everything. You can make it completely personalized, you can use scripts. It's really good.

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

I think that for a company as large as ours, Marketo's well suited. One thing that's really good is the community of Marketo, it's super helpful. Everyone gives all of their feedback and you can go and search for any kind of questions you have about Marketo. I've used it for 5 years and still, I feel like there are so many things to learn about it. And it's really suited for people who are doing all of the different things that I mentioned earlier. It's very well equipped and it's better than any marketing automation platform I've used before.

Adobe Marketo Engage Review

Overall Satisfaction with Adobe Marketo Engage