Item: Adobe Marketo Engage
Rating: 8
Author: Abhishek Kaushik

Use Cases and Deployment Scope

Adobe Marketo Engage makes it easy to do all the thinking ahead of time so that our marketing campaign's launch and other related workflows go smoothly. It's easy enough for any skill level to use. Adobe Experience League has a vast library of content and documentation, and lets us connect with a community of our peers.

Pros and Cons

Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue.
It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints.

We encounter different types of error messages in Marketo Engage that are hard to remove.
Errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
The tutorial popup cards don't help at all it's better to keep everything in the videos only.

Return on Investment

Client retention & an increase in happiness index, retention ratio.
Simplified campaign management.
Live seminars are now more interactive & we have better visibility.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Customer Service
Lead Management
Prospecting / New Business

Tools for customer journey management must be able to see each phase of the process. We can design effective experiences at every stage, channel, and touchpoint, from acquisition to revenue, all thanks to Marketo Engage. Our options are expanding to the bigger accounts and leads thanks to its automatic account-based marketing and account profiling system.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Other Software Used

Webex Calling, SAP Billing and Revenue Management (RevSym), SAP Green Token

Likelihood to Recommend

Marketo Engage offers cutting edge technology that helps us plan, engage and personalize customer's journey. Customizable dashboards help 'Marketing' see sales engagement data & helps 'Sales' see actionable marketing engagement insights. For face to face customer interactions and live events it has specialized tools to plan, scale & market events so that we can hit the attendance numbers.
The software is expensive & irrelevant for teams that aren't involved with customer experience.

Interactive Customer Journey Portal Where Marketing & Sales Get The Big Picture!

Modules Used

Overall Satisfaction with Adobe Marketo Engage