AdRoll: Hit or Miss
October 23, 2015
AdRoll: Hit or Miss
Score 5 out of 10
Vetted Review
Verified User
Software Version
2014-2015 FBX & Twitter Retargeting
Modules Used
- 2014-2015 FBX & Twitter Retargeting
Overall Satisfaction with AdRoll
I personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.
- Customer Support.
- UI management (for Facebook).
- Proposal turnaround time.
- Merge social platforms into one easy interface for management.
- My agency rep did not seem very knowledgeable about the product itself.
- Account manager had basic knowledge regarding optimization tactics.
- We saw a good amount of leads but at a high CPL.
- Better customer service in terms of knowledge.
Kinetic wasn't a big player at that time.