Item: Apple iAd
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use it in our company to set up Apple Search Ads campaign on behalf of our clients. We manage all of our clients Apple Search Ads campaigns using the ASA business center. We create logins, set up campaigns, and then analyse results and set up targets. And then we deliver the results to the client. We use ASA with the Appslflyer connection generally

Pros and Cons

Setting up campaigns
Easy of use
Excelent connection with apple ecosystem and attribution

Reporting
Very slow platform
It is slow and complex to use

Most Important Features

We have one more channel to sell
Very easy to post ads
Doesn't require a tech team to set it up

Return on Investment

We could scale some apps
Not all apps works
If bidding for the wrong keyword, can bring you lots of installs but high uninstall rate

Key Insights

Do you think Apple iAd delivers good value for the price?

Yes

Are you happy with Apple iAd's feature set?

Yes

Did Apple iAd live up to sales and marketing promises?

Yes

Did implementation of Apple iAd go as expected?

Yes

Would you buy Apple iAd again?

Yes

Likelihood to Recommend

It is well suited if your business has an iOS app and you want to appear first in the App Store results. If you have enough budget you can optimize it very well and have good results. But sometimes for some keywords there is a lot of bidding and the CPIs go very hight and it's only a matter of who has more money to invest.

Apple Search Ads review

Overall Satisfaction with Apple iAd