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AT Internet: Go to the next level in web analytics
March 26, 2020

AT Internet: Go to the next level in web analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

We use AT internet within the e-commerce department. The tool is used by our 3 product owners, the manager of the 3 product owners, by one digital data analyst and sometimes by the SEA-SEO team.

Actually, it's mainly our digital analyst who uses this tool to follow, analyse the performances of our car/motorbike funnels.
  • Sunburst.
  • Customized reporting.
  • Web analytics (number of pages views, hits....)
  • Compatibility with other tools such as AB testing...(Kameleoon, Data Commander).
  • Create funnel to follow the performance (it's just available in the old version).
  • Without training, it's hard to understand to use the tool. It's easier to use Google Analytics for example.
I gave a mark of 9 out of 10 as support has answered well to my different questions and quite rapidly (one or 2 days maximum).
I used sometimes Google Analytics (the free version).

We prefered to use AT Internet as it is a more powerful tool in terms of functionalities provided. For example, our data analyst is able to collect data, do some reports thanks to the different variables of our data layer. AT Internet also help us to understand better the prospect or customer journey. Our data analyst has for example made a study about the performance our digital acquisition channels. He was able to make an analysis about the model attribution.
Well suited: We launched an AB test for a specific page in our car funnel. This page contained just one question: we ask the prospect his email address. The problem is that we lost visitors from this page. They do no go the next page maybe because we ask personal information. We made some changes to improve the pass rate to the next page.
Thanks to our AB testing tool, we saw that our variant was better in terms of pass rate.

But we wanted to analyse also if the fill rate of the email field has not been degraded. Thanks to AT Internet we were able to check this KPI.