Overall Satisfaction with Bloomerang
We use Bloomerang for donor relations and communications. I am the point person in our organization but numerous staff members have access and do access the program for information to help them do their jobs more efficiently. Before Bloomerang, communicating with donors, volunteers and market patrons took much longer.
- Bloomerang can generate reports that are incredibly specific with the "and" "or" buttons. I recently created reports of holiday giving received before a particular email went to all constituents and then after that email was sent. This allowed us to consider how effective the email was.
- Tracking who opens emails, who clicks on certain links and who visits our website has helped us to fine tune our emails.
- It may be that Bloomerang has a way of doing this and I haven't taken the time to figure it our or visit with support, but I am finding the increasing number of letter and email templates harder to navigate through.
- I wish Bloomerang would remember the most recent email, letter or report that I worked on like it does for constituent. I'd also like the history to stay even after I log out instead of clearing it each time.
We used Constant Contact for newsletters before we got Bloomerang. I appreciate being able to use the same program to communicate and track constituents.