Only familiar with Bombora Surge reports - helpful, but limited.
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.
- Finding topics that are surging within accounts.
- This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.
- Hard to quantify impact because this is used in tandem with 2 other sales tools that help gauge surging topics within accounts.
- Tableau
Seems accurate as it typically matches the results from 2 other similar tools I use.
Do you think Bombora delivers good value for the price?
Not sure
Are you happy with Bombora's feature set?
No
Did Bombora live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bombora go as expected?
I wasn't involved with the implementation phase
Would you buy Bombora again?
No