Overall Satisfaction with Brandwatch
We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.
- Groups similar mentions to assist in competitive / marketing intelligence.
- Social media management. Extend the network of content management.
- Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users.
- Facilitates calculation of ROI from marketing campaigns.
- Sector wide listening. Provides a company with key industry benchmarks.
- A Mobile version would be exceptional.
- Brandwatch has consistently provided me with high level strategic intelligence than can make a critical difference in marketing ROI of my business and that of my clients. Just knowing which campaigns work best is an example.
- topsy,tweetonomy,trackur,radian6,socialbakers
Of the software we evaluated Brandwatch gave us the best quality results and freedom of configuration. Better job of recovering past mentions. It has a more comprehensive choice of Boolean operators, giving complete control over search criteria. R6 is limited to basic operators. Brandwatch comes with the ability to set up own categories, rules, free out of the box. The others have it as an add on or don't do it. Socialbakers is not really a good comparison as it has a different usage set. They could be complimentary.
3 - - Strategic analyst: Project lead, strategic analysis. Guides the implementation of the project. Provides marketing indications.
-Junior analyst: Creation of queries, day to day management, fine tuning, reporting.
- Social media expert: channel management. Takes action on the results of the mentions. Intervenes in conversations where necessary. Liaisons with clients if they are managing the conversations.
Brandwatch Implementation
- Implemented in-house
Brandwatch Support
Using Brandwatch
Pros | Cons |
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Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Query tool
- Alerts
- Report scheduler