Replace a giant tech stack with this one slick tool!
December 05, 2019

Replace a giant tech stack with this one slick tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto across the entire business as an agency, helping businesses all over connect with customers with automation, including email and SMS. Bronto is extremely robust, and meets the needs of even the largest customers. It has a steep learning curve, but once you understand the basics of marketing automation, it's not really any more complicated than Drip, Infusionsoft, and the others.
  • Marketing automation.
  • Scale.
  • Omnichannel marketing.
  • Storing contacts without email addresses.
  • Messenger integration.
  • Retail POS integration.
  • Great adoption.
  • Repeat customers.
  • Improved NPS.
Bronto has so many features packed into one platform that are not all obvious. Bronto replaces a giant stack of tools I would otherwise have: Drip for marketing automation, Litmus or Glock Apps for spam testing, Zapier and Twilio for SMS, Hootsuite for social posting, and Whatcounts or a similar product recommendation tool. It seems like a large investment until you add up the cost for all of those tools.
Bronto is great for businesses that pick up email addresses from their customers. If you have a retail business that hasn't adapted to capturing customer email addresses, it will not be as useful. Great for turning web leads into customers, and great for lifecycle automation and managing the customer journey from season to season.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated