Overall Satisfaction with Conductor Searchlight
Our Global Marketing and Communications Team uses Conductor for keyword research and on-page optimization. Primarily, our web content managers and content creators use it to identify content gaps, find new keyword opportunities and make updates to existing web pages to improve page rankings. It helps us be more strategic with our content -- we're no longer creating content and web pages "just because". We can better demonstrate ROI on our content -- we can say to management "this webpage drove this much organic traffic last month."
- People get overwhelmed by the thought of SEO - this nebulous term that is always changing. Conductor breaks SEO down into small, manageable tasks that quickly show results.
- Now that we've integrated it with our analytics, we can see quickly our SEO efforts' contribution to traffic.
- Conductor allows users to customize their own workspaces, making for a better, more focused user experience.
- It doesn't support Bing, which some of our US visitors use, so I'd like to be able to track that.
- I would love a Google Adwords-like keyword research tool.
- Has allowed to better show ROI to management.
- Has increased organic search traffic to key content.