Conductor Demystifies SEO Well
September 30, 2015

Conductor Demystifies SEO Well

Beth Mallino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Our Global Marketing and Communications Team uses Conductor for keyword research and on-page optimization. Primarily, our web content managers and content creators use it to identify content gaps, find new keyword opportunities and make updates to existing web pages to improve page rankings. It helps us be more strategic with our content -- we're no longer creating content and web pages "just because". We can better demonstrate ROI on our content -- we can say to management "this webpage drove this much organic traffic last month."
  • People get overwhelmed by the thought of SEO - this nebulous term that is always changing. Conductor breaks SEO down into small, manageable tasks that quickly show results.
  • Now that we've integrated it with our analytics, we can see quickly our SEO efforts' contribution to traffic.
  • Conductor allows users to customize their own workspaces, making for a better, more focused user experience.
  • It doesn't support Bing, which some of our US visitors use, so I'd like to be able to track that.
  • I would love a Google Adwords-like keyword research tool.
  • Has allowed to better show ROI to management.
  • Has increased organic search traffic to key content.
Make sure you understand the availability of search engines and regions, since the tool does not support all. Also, make sure you have the staff to actually use the tool and run the reports. This does not "do SEO" for you - you have to get in there daily and use the software to see results.

Conductor Feature Ratings

8.9
Keyword analysis
7
Backlink management
9
SERP ranking tracking
10
Page grader
Not Rated
Competitive analysis
10
Site audit / diagnostics
8
Site recommendations
10
Task management
8
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
9