Item: Conductor
Rating: 10
Author: Andrew Brabec

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Conductor is being used by our Marketing and Ecommerce teams within the organization to understand the voice of our customers. The tool has been a great measuring stick for our business...and has allowed us to understand all of our gaps and what we can do to address those gaps.

Pros and Cons

Pros

Customer Voice is readily available.
It's incredibly simple to setup dashboards and automate those reports to your inbox.
I like that our data can be easily segmented into groups.

Cons

I'd like to see more detailed on page recommendations.
I'd like to see a deep integration with Search Console.

Return on Investment

We have improved our search engine rank for categories we've spent time working on thus driving more organic traffic to our site.
We've been limited within our own CMS to make some of the changes Conductors recommendations engine has asked of us. Because of this, we have began the process of updating our CMS in order to get the most out of Conductor.
Reporting has become much easier to do with Conductor. Before we had to rely on 3rd parties. Conductor automates some of the most complicated reports.

Support Rating

Conductor's customer service is really great. They are available via phone, chat, email, etc. You can tell that customer experience is a big part of their business. As I stated below, it was obvious to me early during the evaluation process.

Alternatives Considered

BrightEdge

We evaluated BrightEdge at the same time as Conductor. The thing that separated them the most in my mind was Customer Service. Conductor has made Customer Service & Experience a priority and it can easily be seen during the on boarding process.

Likelihood to Recommend

As a first time user of Conductor, we haven't yet been able to explore all the components. It's been very valuable thus far.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

We have not had any issues with either component.

Comments

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Joe Taylor
(Vendor Representative) commented 8 years ago
Andrew - thank you so much for the review. It's great to hear that you've had a good experience with our Customer Success team and even better to hear that rankings and traffic are on the rise. I would love to hear more of your thoughts on what you'd like to see from our Search Console integration and our on-page recommendations; you can email me directly if you'd like. Thank you again and we hope to see you at C3 2018! Joe Taylor Director of Customer Success jtaylor@conductor.com

User Friendly Enterprise SEO Tool with Great Customer Experience