Improving SEO in higher ed with Conductor
November 09, 2017
Improving SEO in higher ed with Conductor
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is used by the Office of Marketing & Communications across our University website and supports the entire University. It helps us benchmark our search visibility performance and improve our visibility with actionable insights.
- Benchmarking against competitors and keywords.
- Real-time and actionable insights.
- Building a business case for increased SEO and web support.
- More online training.
- Improved search rank.
- Built business case for additional resources.
- Identified strong (sometimes unknown) search performers.
- Help allocate resources to priority programs.
The quality and quantity of Conductor data is strong and relevant. It helps benchmark our performance, establish our goals and action plans and measure the results of our improvement efforts.
Our benchmark and tracking reports identify content areas for improvement or focus. The content and web teams are able to then act on these insights to adapt existing content or develop new content as needed.
Hubspot and Marketo are two other platforms we've reviewed. We chose Conductor due to the interface, support, reporting and service relationship.