Item: Conductor
Rating: 7
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Our whole department uses Conductor. It helps us track our SEO presence by helping us evaluate they type of traffic coming to our pages, the amount of traffic coming in, our keywords ranking, our competitive landscape on SEO as compared to other companies, etc. There are several specialist within our company that use Conductor and we all have our own personalized workspaces. These workspaces help us evaluate our web presence quickly and effectively.

Pros and Cons

Pros

I like how the team is always available for help whenever we need it.
I also like how easy it is to add personalized widgets to my workspace.
I like how conductor creates a personal workspace for each specialist.
I also like how we can track a large number of keywords and URL links.

Cons

I think that there can be more trainings provided on the conductor interface or at least a manual.
I also think that it is a bit difficult to navigate all the nuisances of the platform.
I sometimes have a specific question, and it can be hard to understand the answer without having someone walk you through it. I think perhaps maybe an interactive help center might be helpful.

Return on Investment

We have been able to drive more organic traffic to our website and track it via Conductor.
We have also been able to improve the search ranking in some of our most important pages based on Conductor recommendations.
We have also been able to grasp a better understanding of how we are ranking in SEO compared to our competition.

Support Rating

The customer service at Conductor has been amazing. Everyone has been very polite and easy to work with. I appreciate their patience when answering my questions and the quickness of their responses. I also appreciate that they walk us through some aspects of the site on our conference calls. I learn the most when I can go through it with someone and I found those sessions very helpful. I would like to see a written manual for some steps though since sometimes it is difficult to remember how to apply the correct filters or which buttons lead to the correct pages.

Alternatives Considered

We use two platforms currently, google analytics and conductor. We have separate teams that use one or the other more and our team, we usually use both. However, google analytics is easier to receive data like bounce rates, customer IDs, and map a customer's purchasing path. I think it would be a good investment to be able to track a customer's web-path. So for instance, we can see how many people who ended on a particular page, and clicked through to a service page. We are able to use those numbers to estimate a conversion rate. How many customers started on Page A and ended at page B? It helps up map the paths people who enter our website people are taking.

Likelihood to Recommend

Some scenarios where Conductor is useful is when we add new content pages to the website or make modifications to existing content and we can track the effect of these changes over time. We can monitor how the keywords are performing and also see how much traffic the page generates. In other cases, we need to improve how our pages are performing and it is nice that Conductor provides a recommendation page. Some scenarios that Conductor is less useful for is when our keywords are compared to pages such as Wikpedia and other informational pages. Those pages are not very useful for comparing our keywords' rankings.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

I love the Workspaces. It is easy for me to see all pertinent information related to my service on one platform. I also like we are able to customize our Workspaces. I think I have difficulty determining which widgets I should add to my Workspace and also figuring out how to customize them. Some are very straightforward, but some can be a bit difficult to maneuver.

Comments

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Joe Taylor
commented 8 years ago
Thank you for writing such a detailed and thoughtful review. It is great that the different people on your team can effectively make use of Conductor via Workspaces and that it has led to increased traffic. Having teams working well together is a surefire way to hit your goals and we love that we can be a part of that. Conductor is definitely a big platform, so I totally understand the need for great and consistent training. In addition to your Customer Success Manager, be sure to utilize: in-app Train Me videos, Conductor Knowledgebase, Daily Online Training, and our in-app chat support. We also just rolled out training.conductor.com which has a few intro lessons and will be growing over time. Thank you again for taking the time to review Conductor and for being a great customer. Joe Taylor Director of Customer Success jtaylor@conductor.com

Conductor Review