Overall Satisfaction with Conductor Searchlight
We use it in our technology and analytics departments to understand keyword rankings and monthly search volumes. Then we consult with our content team and web developers to optimize our website where we can and track any lift we get out of those changes.
- The platform is slick and intuitive. Easy to use.
- Very helpful in surfacing insights that are new and relevant.
- Some monthly search volume data can be questionable. Tough to get this right since they're reliant on Google
- There's a lot to digest. It takes some time to understand what every tool does.
- Conductor's positive impact basically comes down to increased reporting and better feedback loops.
Conductor is changing the way we look at SEO. It's becoming a larger and larger factor by basically underlining the opportunity and our weaknesses. Moving forward, it's only become a larger part of what we do with our website development and content creation.
SEO is no longer back of mind for content producers. Creating content and optimizing it for search -- we're evolving into a team that can do both.