Wiideman Consulting Group Loves Conductor Features and Support!
November 09, 2017

Wiideman Consulting Group Loves Conductor Features and Support!

Steve Wiideman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

At Wiideman Consulting Group, we consider ourselves the architects of fully-integrated search engine marketing and optimization strategies, and a wing man to brands who need a little hand holding to get through the process. Our consultancy has recommended and used Conductor as the conduit between our strategy and the success we've seen with each and every account. This, in part, is due to the advanced Goals and Business Case functionality, allowing us to align with the client on what our KPI's are. The rest of the magic happens as writers receive weekly content opportunity emails, digital PR teams receive weekly recommendations and insights, and leadership teams see weekly trend tables on growth broken down by business unit or product category.

By far the best solution for managing and improving enterprise search engine marketing and optimization.

Pros

  • Planning, forecasting and goal setting is something no other platform on the planet does as well as Conductor.
  • Categorized keyword tracking and trending over time is our clients' favorite visual to review during recurring calls.
  • Market share analysis and managing the progress in hitting market share percentage goals is something we can't live without now.

Cons

  • Aggregate mobile rankings is something the team at Conductor is working on and is critical to our multi-location brands.
  • Link analysis is something we're still leaning on Ahrefs.com a bit for, particularly unlinked mentions and intersecting opportunities.
  • SEMRush.com is still something we're using to find intersecting keyword opportunities between domains that rank for a specified keyword.
  • We've closed 20% more clients in the last two years having Conductor in our tools portfolio.
  • We retain at least 15% of the clients who successfully complete our SEO Roadmap simply because they want to keep the reports going along with a monthly touchbase call.
  • We've been able to identify critical areas of opportunity with regards to key content better than we ever have been able to before.
With online support and dedicate reps available to us, support has never been an issue. Onboarding is great, our rep held our hand through the entire account provisioning process and made adjusting to Conductor's features a breeze. There's an awesome training program, support documentation and even a certification they strongly recommend receiving so you and the Conductor team know you've been adequately trained. You simply won't find better support anywhere.
We've evaluated multiple enterprise and SMB platforms in ecommerce and multi-location SEO. We switched from a very similar platform for the improvement in the quality and design of the reports our clients enjoy seeing, not realizing it was also chocked full of other tools like Goals and Forecasting.
Conductor is definitely enterprise-level. Smaller businesses don't seem to have the resources to take full advantage of the platform. Enterprises who are active can't live without Conductor, at least from our experience. Conductor seems best for e-commerce brands more so than multi-location brands, but I know they are working on it. I'd like to be able to show our clients where they rank on mobile for geo-modified search terms across multiple location (average position 3-Pack, average position in Organic), that functionality is not yet available.

Conductor Feature Ratings

SEO
7.8
Keyword analysis
8
SERP ranking tracking
9
Competitive analysis
8
Site audit / diagnostics
7
Site recommendations
7
SEO Channels
7.3
Local SEO
6
Mobile SEO
6
Global SEO
10
SEO Platform & Account Management
10.0
Multi-domain support
10
Integration with web analytics tools
10

Using Conductor Searchlight

Workspaces and Workspace usability are paramount to the success of our team, client teams, and monitoring of overall KPIs. Features like InsightStream and Workspaces have a significant impact on the product's ease of use and play a major role in our day to day search engine optimization tasks.

Comments

  • Joe Taylor | TrustRadius Reviewer
    Joe Taylor
    commented 8 years ago
    Steve - the detail in this review is incredible and we are very grateful that you took time out of a busy day to write it. Thank you. That you have grown and retained more clients using Conductor is fantastic. We never get tired of hearing those stories. It's great that you are using the forecasting tools effectively; this is definitely a favorite among our Agency partners. Regarding your feedback: I will, of course, share this with our Product leadership. For multi-location rank visualizations, we recently rolled out the FlexHub which has some great ways of showing that data. If you haven't seen it, definitely book some time with your Customer Success Manager or reach out to me directly. Thank you again for the review and for being an incredible Conductor partner. Joe Taylor Director of Customer Success jtaylor@conductor.com

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