Conductor in a digital news environment
November 14, 2017
Conductor in a digital news environment
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
It is primarily used by strategists and local SEO champions to help them identify keywords associated with news topics. Due to the steep learning curve and cost, it is not suitable for a more broad deployment.
- Suggest related keyword phrases.
- Detail actual monthly search volume which Google Trends does not do.
- Track keywords to help us understand our competitive position.
- The site is heavy on jargon. Could it be designed to help answer questions?
- The learning curve is steep. Training is good but requires a lot of time. What if there was a basic, user-defined starting dashboard that helped answer most common questions?
- It has helped us refine our keyword targeting. The results are TBD as new strategies are in play.
There's no shortage of data but it is fragmented across the various interfaces which makes it somewhat complex.
It has helped improve our content SEO but the complexity of the product limits the number of users.
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