Overall Satisfaction with Engage121
Engage121 is used by editorial staff to post to social media channels using the face of a particular brand.
- It does a good job of allowing for scheduling social media posts in advance.
- Mentioning other Facebook pages without the help of higher up administrators is not possible.
- Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
- Interaction back and forth is not as easy as on the social media channels themselves.
- Making edits to already posted content isn't possible.
I only know that editors and the social media team use it, but there could be other's who do.
- Scheduling posts ahead