Insurance
April 27, 2015
Insurance
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with eTrigue DemandCenter
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to find out information from forms or when our contacts answer one of our email campaigns. Sales use the lead alerts to see who visited the site from their own prospect list.
- The lead alerts are great – they are all setup when you turn on the product. All you have to do is assign a few rules and assign users.
- The dashboards are well done and you can get to the full lists of prospects right from the reports.
- The campaign builder is easy and graphical – Icons that represent the action you want in a campaign are dragged on-screen to build a campaign - like send email, wait, go to, alert etc. and you set the conditions right inside each step.
- We would like to see more detail in the overall campaign statistics for time-related events.
- It’s the center of our entire marketing and communication online.
- eTrigue has brought efficiency to our communication process with prospects and partners.