Dylan's EverString Review
August 13, 2018

Dylan's EverString Review

Dylan McMullen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

It is just being used in the Sales department to help tier accounts, prioritize leads based on the intent topics, and add account information into our CRM.

Pros

  • The Salesforce integration/UI because it is easy to navigate and leverage EverString insights within prospecting calls.
  • Technology insights - leverage this aspect of EverString to sort my accounts based on the technology they are using.

Cons

  • Intent Score - more explanation or training on how the Intent Score is determined.
  • Intent Score / Topic - It would be extremely valuable for the Intent aspect of EverString to provide more context on who is contributing to the score/surging intent topic.
Yes we are able to find account intelligence in Everstring on our own. In terms of training, it took a few 1 hour long sessions with our operations team (our power user) for the team to adopt the tool and feel comfortable using it in their day-to-day.

Our marketing team does not use EverString and has no plans to do so.
I don't really use this feature much. I use EverString's "similar companies" aspect to identify accounts similar to those accounts my team or I have signed on as customers in the past.
As mentioned above, I use the "similar companies" section the most. I don't really use the data enrichment capabilities however, a few of my colleagues have started to use this and it seems to speed up their data scrubbing process.

My concern with the data enrichment is that it doesn't always overwrite fields in our CRM that already have been filled out by the user inaccurately.
My team has not really adopted an ABM strategy at this time.
In terms of sales velocity, I would say my team has not experienced this very much, if at all. Could be that we aren't utilizing the full capability of EverString and are unaware, or the team doesn't use EverString enough to build that case.
Not sure how to track that at this time so I cannot answer this for you.
I have used and am currently using both of the tools above. I love SalesLoft for the ability to manage the prospecting process at a contact and account basis, while providing tracking against the information I send or the attempts I make to contact a prospect.

We use ZoomInfo for contact information and some account details when adding net new accounts. Would like to try using EverString for contact details as well but my organization has to finish contract with ZoomInfo before expanding EverString services further. If I could try this feature, my opinion that ZoomInfo is better for contact and account detail enrichment would likely change.
Well suited for sorting your account list, prioritizing discussion topics based on the Intent Topics, and finding related companies to customers you just closed. Using the "in the news tab" prior to personalized emails.

Less appropriate if you want to trust the data 100% of the time because there is always some sort of outdated or inaccurate data (incorrect revenue, outdated HQ location, etc.). Would not use the "in the news" tab prior to or while on a prospecting call as it tends to be too much research for low return.

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