Item: Fullstory
Rating: 10
Author: Adrienne Bienapfl

Use Cases and Deployment Scope

We're Kitty Poo Club! Our most common use for Full story is the segment tool. The developer console and css selectors within the segment allow me to troubleshoot where errors on the site are occurring. This is especially important to catch errors that block customer experience, particularly with checkout. We also use it for it's ability to hone in a specific set of customers who take actions on the site, which is helpful to inform metrics over a given period of time.

Pros and Cons

Customer Segments
Metrics
Error Alerting

Clearer instructions on funnels
Ability to sort segments by state and/or city

Return on Investment

Improved bug identification through alerts and custom CSS selectors
Robust segments of customers to narrow down user errors with their customer subscription portal

Implementation Rating

I didn't have a hand in original setup, but it was very easy to drop the code snippets within our code and set them up through Google tag manager.

Support Rating

Our account representative has always been timely with addressing any questions or issues we've hard regarding the product. Mitchell is very thorough and kind, very easy to work with.

Key Insights

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Fullstory go as expected?

I wasn't involved with the implementation phase

Would you buy Fullstory again?

Yes

Likelihood to Recommend

Full story is very well equipped to handle debugging on the go, as I can set an alert for customer Segments to bring attention to any site issues that may occur. It also is used by our customer support team to help customers troubleshoot issues with their account and subscription. It's less applicable towards metrics that rely on a third party referral source, such as Facebook or Instagram. That tunnel can be hard to follow.

10/10 meows from us!

Overall Satisfaction with FullStory