Seamlessly scaling the User Behavior Analytics for a High Growth Startup
March 08, 2023

Seamlessly scaling the User Behavior Analytics for a High Growth Startup

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with FullStory

In our industry, the business is seasonal hence some quarters are heavier than the others. We love full story as it scales across all the features seamlessly and enables cross-functional teams to see the process, measure the outcomes, and narrow down the user behavior in a super simplified way. I led the FullStory implementation at my previous company and brought it to my team at a new company based on my delightful experience.
  • User behavior Tracking
  • Easy to create multiple dashboards
  • Insightful heat maps
  • User Session videos are long. Ability to tag a section such that it can be shared cross functionally
  • Ability to select a few sessions and provide a comparison based on the click maps. It has to be done manually today
  • Setup Alerts based on the user activity
  • Replaced all our app analytics tools
  • Enabled faster iteration to drive better website conversion
  • Greatly enhanced our capability to identify UX friction in user journeys.
My team was involved in the implementation that I manage. The process was super simple and convenient. Full story team provided a lot of guiding material and notes to make it easy for our team. What I also loved was the follow up from the team with a list of resources a few months later.
We have not yet leverage the support team. We hope we don't have to really get to that stage.
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after wasting crucial 4-5 months on the tool.

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

Yes

Did implementation of Fullstory go as expected?

Yes

Would you buy Fullstory again?

Yes

Fulltstory is greatly suited for the product teams that are growing and have web or mobile apps. The biggest challenge that it solved for us is that we don't have to worry about creating customer events tags and embedding those inside the code to measure the user behavior. And the complexity of scaling the analytics as more and more feature experimentations are done is hugely simplified.

Fullstory Feature Ratings

Product usage analytics
9
Customer experience dashboard
9
Customer journey mapping
6
AI-powered recommendations
Not Rated
Multi-channel customer feedback collection
Not Rated
Heatmap tool
9
Click analytics
9
Scroll maps
9
Form fill analysis
7
Conversion tracking
Not Rated
Goal tracking
Not Rated
Funnel Analysis
8
Session Recording and Replay
10
User Segmentation
8
Responsive Design for Web Access
8
Mobile Application
8
Dashboard / Report / Visualization Interactivity on Mobile
8
Mobile App Analytics
8