Please read before your use Google Ads Review...If you want to lose money don't read.

We are using Google Ads for about last 6 years. We are not able to make any profit using google Ads even after consulting numerous Google ads employees and external consultant. There are many marketing companies, who charges around 10% of the whole budget, even we consulted those companies. These kind of marketing companies simply run your Google Ads campaign and at the end of day, they do this to make some money.

Before you appoint any consulting companies, Ask them some minimum assurance on the ROI. If you are spending x amount of money ask your marketing company to get return of at least 3x or 4x or some amount. Marketing agencies might say, need few months to show results, after few months, you will be with empty pockets and no results using Google Ads.

Google Ads is completely bogus scheme and it is a big fraud. I request you all to read this carefully and if possible please share it with others.
1. In display Ads, there are lots of fraud clicks happens. You cant get refund for the same. There is no easy to get refunds.
2. In Google search Ads, there is no option to block repeat clickers...it means that, any competitor can keep on clicking your Ads.
3. Simply buy some AWS servers and keep rebooting the servers and click on your competitors...this is what told by one of the person involved in marketing.
4. Google comes up with too many features, too many changes within a year, It is NOT IMPROVEMENT TOWARDS THE SYSTEM. It is to confuse people with distraction. Just compare the Google Ads interface with today and whats there about 2 years ago, you will understand my point. The same way, Google confused SEO agencies for years.
5. Google Ad platform is a blackbox. - As a customer, you dont know what is happening inside the bidding. (who is bidding / how many other people bidding)