Overall Satisfaction with Google Analytics Premium
We used Google Analytics Premium to track customers through a purchase process. The marketing team was able to see the customer journey and most importantly segment the customers.
- Work with tag manager to report on custom tags
- A/B Testing
- Customer Segmentation
- Hard to replicate across multiple products
- Almost too much information.
- Dashboards are customizable, but didn't allow for real time variable adjustments easily.
- ROI
- Customer Centricity
- A/B testing
Easier to use than Adobe. Easy for develops to customize tacking. Tag manager was an extremely useful companion.