Overall Satisfaction with Google Tag Manager
Essentially we use Google Tag Manager to get better data in Google Analytics. We have over 100 sites for different purposes. So, Google Tag Manager helps us in tracking purchase events, how much time users spend, on which product pages, how many downloads per day, etc. With GTM we get more benefit from Google Analytics.
- Free
- Codeless
- It 's too complicated for beginners.
- Without GTM, I can't get the results I have now.
- Analytics becomes more usable thanks to GTM.
Google Analytics is too poor without Google Tag Manager