There are better options
January 13, 2022

There are better options

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite was our solution for managing social posts for our clients. I work for a marketing agency. Hootsuite solved the time issue with scheduling on multiple platforms at once. Our team was able to schedule posts in bulk which was a lot more efficient. We didn't use a lot of the other features since most of our clients didn't need those additional services.
  • Schedules posts on multiple platforms.
  • Visual calendar of posts for clients.
  • Drag and drop rescheduling of posts.
  • Mobile app option for quick posting.
  • Fails to post on certain social platforms consistently (Instagram).
  • Doesn't have separate calendars for each client.
  • Adding user accounts for managing posts drives up the monthly cost.
  • Lack of consistent posting on several social platforms (Instagram).
  • Saves time for our team to schedule posts in bulk.
  • Effortless post-scheduling for new team members with little experience.
  • Not much of a change in the analytics process. We don't like to use outside sources to gather analytics.
We've switched to using Loomly for social media scheduling because of the added features, price, and role permissions. So far, it's been a good switch. We don't have to wade through the features we don't use anymore. I would recommend Loomly over Hootsuite any day.
We have had issues with responsiveness or a lack of solutions. Often they don't have a good response to our complaints or questions.

Do you think Hootsuite delivers good value for the price?

No

Are you happy with Hootsuite's feature set?

No

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

No

It's well suited for people or companies who use more of the features included and for those that have a larger budget. The cost has risen and the extra features don't always add value. It's also disappointing that there isn't a free version anymore. A lot of small businesses would get started on the free account first before upgrading later.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
2
Sentiment analysis
1
Broad channel coverage
7
Content planning and scheduling
8
Audience targeting
4
Content optimization
6
Workflow management
5
Automated routing and prioritization
4
Customer interaction histories
3
Bulk actions
6
Lead generation
2
Content marketing
7
Paid media management
6
Campaigns and promotions
7
Twitter
9
Facebook
9
LinkedIn
9
Instagram
5
Pinterest
3
YouTube
3
Campaign success analytics
9
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
7
Mobile access
6