Great service, but needs updates quick to keep up in the marketplace.
Anonymous | TrustRadius Reviewer
Updated April 18, 2020

Great service, but needs updates quick to keep up in the marketplace.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We have three users. All of us curate and post content for our approximately 50 social media channels. It helps each of us know what the other has posted, so we are not duplicating efforts. We can also pop into the scheduler to see what is coming up and we often use bulk uploading which is a great feature.
  • Coordinating efforts.
  • Advanced scheduling.
  • Multiple streams.
  • Sales Force integration.
  • RSS Feed integration.
  • Being able to set up multiple Tweets with the same post.
  • It's fantastic for branding.
  • Team integration.
  • We cannot see direct ROI because we don't have Salesforce integrated with HS.
We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee keeping Hootsuite for the foreseeable future.
I have only had to reach out a few times and they were timely and helpful.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It's great for teamwork, but your competitors are adding multiple integrations which make analytics much more robust. Salesforce, Marketo, RSS feeds are all available on Oktopost and we really love their platform. Also, they have a dedicated customer service rep, which makes all the difference in the world. It's nice to establish a rapport with one person.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
5
Sentiment analysis
7
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
8
Bulk actions
10
Lead generation
10
Content marketing
10
Paid media management
8
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
4
Pinterest
4
YouTube
4
Campaign success analytics
1
Real-time tracking
1
Competitor analysis
1
Role-based user permissions & privileges
10
Mobile access
10

Hootsuite Customer Engagement and Support

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.

Using Hootsuite

3 - We all work on different aspects of social media posting and tracking. We have enough channels and need to have more than one person engaging with our audience. We all track different accounts, but Hootsuite Pro allows us to not have to IM each other to get things done. Love that.
1 - Social media manager.
  • Running multiple client campaigns
  • Running multiple brands under multiple clients
  • Segmenting what media channels we want to post certain content on
  • Timing posts for launches
  • I am not sure. I think we use it to its fullest potential now.
It's easier than trying to set up and train employees on another platform. We are familiar with HS.

Evaluating Hootsuite and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
Brand name went a long way in our decision making process.
If we had the luxury of time, we would have looked at more alternatives probably, but getting on multiple sales calls is a drain.

Hootsuite Implementation

Not really any issues at all.
Change management was minimal
  • We didn't have any issues. Easy set up.

Hootsuite Training

Our training person was fantastic.
It depends on how savvy the person is to begin with.

Configuring Hootsuite

It was incredibly easy to configure.
If you can read, you can configure it easily.
Some - we have done small customizations to the interface - Very easy.
No - we have not done any custom code

Hootsuite Support

ProsCons
Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Escalation required
Need to explain problems multiple times
Slow Initial Response
No - We are smart enough to figure most of our issues out ourselves.
I don't know that we have ever had a situation where we needed support other than some log in issues that were easily resolved.

Using Hootsuite

ProsCons
Like to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Inconsistent
Cumbersome
Lots to learn
  • Timed posts.
  • Content curation.
  • Team management.
Yes - It works well for quick posts, but obviously you cannot see your entire dashboard so that's the only downside.
We think it's very simple to use. Nice user experience. Easy to train workers on it.

Hootsuite Reliability

We haven't needed to scale it all.
No issues with performance that I can recall.

Integrating Hootsuite

We do not use integrations at this time.
We do not currently have any integrations.

Relationship with Hootsuite

Availability and friendliness.
We have not had to contact her.