A complete suite of marketing automation tools
July 09, 2018
A complete suite of marketing automation tools
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
Our sales and marketing departments use HubSpot's suite of tools - namely for our website and blog, as well as marketing automation (email automation). HubSpot is great because we can integrate our website and blog with our landing pages, website forms, CTAs, and the entirety of our lead generation efforts. HubSpot is unique in this way because hardly any marketing automation vendors offer all of these things into one solution. We really needed to upgrade the platform our website was built on, and choosing HubSpot was a no-brainer because of their complete toolset.
- HubSpot's pricing model is friendly to small businesses, so you aren't charged based on number of users but instead based on number of contacts in the system. As your org grows, you can grow with HubSpot.
- HubSpot's website and blog tool is easy to use, but also very customizable for those who have more CSS/HTML experience.
- HubSpot has great marketing and sales related training resources - not necessarily particular to their software, but around the concepts of marketing in general which is really helpful.
- HubSpot isn't as customizable as some of the other major CRM solutions out there, but in terms of marketing automation they do just fine.
- Reporting is limited - you can pay for a reporting add-on and there are standard dashboards available, but it isn't much.
- HubSpot saves us a lot of time because we can automate our follow-up processes with new leads that come in (sending automated emails).
- HubSpot allows us to track CTAs (Calls-to-Action) on our website and blog so we know what's working the best and make changes from there.
- HubSpot has allowed us to create A/B tests for our landing pages so we can optimize lead conversions across our website.
The benefit of HubSpot is that it includes a website building platform to go alongside of their marketing capabilities. I've used landing page software, another tool for analytics, a third software for marketing automation, and a fourth for building our website/blog. But with HubSpot we can do all those things in one system which adds a lot of value and saves a lot of time.
Less than 10,000