Item: HubSpot Marketing Hub
Rating: 10
Author: Will Curran

Use Cases and Deployment Scope

It is being used across our whole company to execute all of our marketing initiatives and efforts. We use it to promote content on social channels, we create landing pages and offers inside of it, we manage content, and we also use all of our analytics out of HubSpot. We had an issue where we were starting to get into content marketing but had not way of measuring our ROI. Upon reading the book "Epic Content Marketing", I learned about HubSpot. I found it would allow us to amplify everything we were doing and really take our marketing to the next level and also see what was really working.

Pros and Cons

The ability to track and perform marketing activities for the lifecycle of someone from subscriber to lead to customer to evangelist at a micro-level is amazing.
Their training and support are unreal and amazing.
The fact that all of the tools are brought together makes it so much easier for my team.

The pricing model is very intimidating. I can see how most people won't adopt it because it's really expensive at first.
The software is so powerful- a user really must take the time to get to know the software and put their passion into it. If you don't do this it'll take longer to see ROI.

Return on Investment

We have seen our conversion rate on our content jump from below .5% to over 3% this means for every person who visits our site, we are getting 2.5% more leads which is huge.
We are just smarter marketers now and we're doing things the right way because we have a software and a support team to help us.

Alternatives Considered

Buffer,Google Analytics,WordPress

To be honest, I did not use the other competitors all that much however, for a while we did all of the activities we used HubSpot for across 10 different softwares and it was horrible. We couldn't track people at a micro-level and none of the software would communicate with each other.

Number of Contacts (List Size)

Less than 10,000

Likelihood to Renew

We love the software and even though within the first quarter of using it we only saw minor improvements but since we have been working on it every day for the last 6 months- we're seeing massive results.

Likelihood to Recommend

If you are already regularly providing blogging content and content such as e-Books. If you have a full-time marketing person or someone who can give their love to the software. If you are already using social channels to promote content. You understand that the old ways of marketing are dead and inbound is the future. Then this software is for you.

Hubspot changed the way we did marketing

Software Version

Overall Satisfaction with HubSpot