Hubspot changed the way we did marketing
Will Curran | TrustRadius Reviewer
April 30, 2015

Hubspot changed the way we did marketing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with HubSpot

It is being used across our whole company to execute all of our marketing initiatives and efforts. We use it to promote content on social channels, we create landing pages and offers inside of it, we manage content, and we also use all of our analytics out of HubSpot. We had an issue where we were starting to get into content marketing but had not way of measuring our ROI. Upon reading the book "Epic Content Marketing", I learned about HubSpot. I found it would allow us to amplify everything we were doing and really take our marketing to the next level and also see what was really working.
  • The ability to track and perform marketing activities for the lifecycle of someone from subscriber to lead to customer to evangelist at a micro-level is amazing.
  • Their training and support are unreal and amazing.
  • The fact that all of the tools are brought together makes it so much easier for my team.
  • The pricing model is very intimidating. I can see how most people won't adopt it because it's really expensive at first.
  • The software is so powerful- a user really must take the time to get to know the software and put their passion into it. If you don't do this it'll take longer to see ROI.
  • We have seen our conversion rate on our content jump from below .5% to over 3% this means for every person who visits our site, we are getting 2.5% more leads which is huge.
  • We are just smarter marketers now and we're doing things the right way because we have a software and a support team to help us.
  • Buffer,Google Analytics,WordPress
To be honest, I did not use the other competitors all that much however, for a while we did all of the activities we used HubSpot for across 10 different softwares and it was horrible. We couldn't track people at a micro-level and none of the software would communicate with each other.
We love the software and even though within the first quarter of using it we only saw minor improvements but since we have been working on it every day for the last 6 months- we're seeing massive results.
If you are already regularly providing blogging content and content such as e-Books. If you have a full-time marketing person or someone who can give their love to the software. If you are already using social channels to promote content. You understand that the old ways of marketing are dead and inbound is the future. Then this software is for you.

HubSpot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
7
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10