Overall Satisfaction with HubSpot
We use HubSpot for two major areas:
1. Marketing
We use many of HubSpot's features in our inbound and outbound marketing efforts. This consists of using landing pages, keyword research and tracking, email campaigns/workflows, and social media publishing. HubSpot's features make it easy to complete many tasks all in one program, and easily track progress made.
2. Customer Success
We also use some of these features to segment customer lists and send relevant emails and offers to our existing customers to help them succeed with our products. The integrations we were able to set up between our customer platform and HubSpot have made it easy to keep track of how our customers are doing.
1. Marketing
We use many of HubSpot's features in our inbound and outbound marketing efforts. This consists of using landing pages, keyword research and tracking, email campaigns/workflows, and social media publishing. HubSpot's features make it easy to complete many tasks all in one program, and easily track progress made.
2. Customer Success
We also use some of these features to segment customer lists and send relevant emails and offers to our existing customers to help them succeed with our products. The integrations we were able to set up between our customer platform and HubSpot have made it easy to keep track of how our customers are doing.
- Educate customers and prospects. HubSpot's team excels at educating both about the product and about inbound marketing in general. I was able to quickly and easily get up-to-speed when I started using HubSpot by attending webinars and reading articles.
- Adding features and updates that make life easier for customers. HubSpot adds new things weekly to their marketing system. All of these additions make it easier to accomplish what you need to get done. One example is the newer Workflow options. This addition removed many steps that I had previously gone through when setting up workflows.
- A wish-list item for me is would be a social publishing integration with Pinterest. It's not a 'must' since the Pin It extension is easy, but it is one extra place I need to go when doing social marketing.
- One other thing that takes extra work is the lack of integration with the HubSpot Campaigns with SalesForce campaigns. Currently we have to set up a campaign in each program, and give it the same name. Making sure you don't miss something from one to the other can take more time than expected.
- Increased lead conversion
- Greater opportunities from organic leads
- Increased efficiency with the automation abilities
25,000 to 100,000
HubSpot Marketing Hub Feature Ratings
Evaluating HubSpot and Competitors
Using HubSpot
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Convenient Feel confident using | None |