Item: HubSpot Marketing Hub
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are at the tail-end of the process of setting up HubSpot. We purchased their marketing enterprise solution to replace our existing CRM. We use HubSpot for emailing marketing, landing pages, and both outbound and inbound marketing campaigns.

Pros and Cons

Emailing marketing.
Landing page inbound marketing campaigns.
Social media communications.

Designing some pages requires CSS knowledge.
No simple WebEx integration.

Return on Investment

The ease of setting up landing pages, thank you pages, and campaigns around them, has all shown us significant ROI.

Number of Contacts (List Size)

25,000 to 100,000

Using HubSpot Marketing Hub for B2C or B2B marketing

B2B

Likelihood to Recommend

HubSpot is great for teams building inbound and outbound marketing campaigns. It integrates with Salesforce, Vidyard, and other really useful tools seamlessly. Setting up landing pages, emails, and campaigns around both, is all very simple in the tool. List management is also easy to understand, set up, and use as a part of your campaigns.
I wish there was a simpler WebEx integration. Also, having to have more technical knowledge to set up some of the landing pages is not ideal. For example, to update certain default pages in HubSpot you have to know some CSS, which requires technical assistance.

New User Impressed with CRM Capabilities

Software Version

Overall Satisfaction with HubSpot