Powerful personalization solution
April 26, 2016

Powerful personalization solution

Adrien Soulet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kameleoon

We did a lot of A/B fests and personalizations for the past 3 years, some months 3/4 in the same time, some month none due to lack of time. Some—most actually, without the help of our IT team. Thanks to Kameleoon, we got really deep in the knowledge of our audience and it gave us the ability to propose content or messages highly relevant to specific segments of visitors.
  • Their A/B Testing solution is indeed powerful, but what impressed us was the personalization.
  • One feature in particular, the pretargeting was very useful. It allowed us to track visitors before they even arrived on our website, and segment them accordingly.
  • The predefined personalization template library was helpful too.
  • As a marketing department, we really appreciate the support and their responsiveness.
  • The visual editor’s UI and their simulation tool could be better.
  • Some of the more advanced personalizations got technically challenging.
  • Kameleoon empowered our marketing and considerably improved our marketing scope.
  • It has helped us to avoid making mistake and improved overall conversion rates.
I would definitely recommend Kameleoon for any business with high-traffic website to use the solution to its full extent (A/B Testing + Personalization). But even if you don’t have that much traffic, with their personalization platform you can push targeted content to the right visitors and also learn a lot on your audience. However they are always available to help.