An efficient personalization and AB testing tool giving endless possibilities
Updated July 04, 2023

An efficient personalization and AB testing tool giving endless possibilities

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kameleoon

Kameleoon is used in different ways:
1) A/B testing to test different versions of our pages to increase engagement and conversions (we mainly use the AB test module to test the UX and UI of our site)
2) Personalization for customer journeys and justifying the right message at the right time
3) Urgentizations to prevent stress and increase our conversions
4) The widget editor to help us create campaigns without any coding skills. [Translated by TrustRadius Moderation Staff]


Kameleoon est utilisé de différentes manières:
- A/B testing, pour tester différentes versions de nos pages afin d'augmenter l'engagement et les conversions (nous utilisons principalement le module AB test pour tester l'UX et l'UI de notre site )
- Personnalisation et AI Personalization, Pour personnaliser parcours clients et justifier le bon message au bon moment
- Urgentisations, pour prévenir le stress maketing et augmenter les conversions
- Editeur de widgets, pour nous aider à créer des campagnes sans aucune compétence en codage [Original Text]
  • The support teams (consulting and technical) are really reactive and proactive which is much appreciated. Moreover, we organize regular operational meetings (twice a month) and more strategic ones during the year (to talk about the analysis, the experiments launched in the past months and the revenue generated thanks to the platform).
  • The way that the dashboards are built in Kameleoon is intuitive and allow us to launch many personalizations and urgentisations on our website by simply make some duplications and adaptations according to our offers.
  • We also really appreciate the product in a more global way because it's quite intuitive and easy to launch an experiment (AB test or personalization).
  • It could be better if the simulation panel could load faster on certain pages (but as we know it depends of our website loading / experiments) ; otherwise, the product (dashboard, use and intuitiveness) as the support (CSM and developer teams) meet our expectations. We recommend Kameleoon as an A/B test and personalization module.
  • The most important feature is the AI personalisation, which helps us to target the right visitor at the right time with the right offer.
  • We are also able to personalize the customer journey of our visitors regarding their profile thanks to Kameleoon personalization module.
  • Kameleoon allows us to generate additional revenue thanks to the different experiments that we are launching.
  • The tool also helps us to A/B test different versions of our UX and therefore make the right decision before implementing the changes directly on our website.

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

Kameleoon is well suited for many all kinds of experiments, including Simple AB tests using the graphic editor and widget, so no coding skills are necessary. You can also do more complex AB tests with the code editor for technicians or the Kameleeon developer team. There are also a lot of customizations that allow us to orchestrate and prioritize them, which is quite practical when we launch several customizations simultaneously. [Translated by TrustRadius Moderation Staff]

Kameleoon est bien adapté à de nombreux types d'expériences, y compris les tests AB simples utilisant l'éditeur graphique et le widget, aucune compétence en codage n'est donc nécessaire. Vous pouvez également faire des tests AB plus complexes avec l'éditeur de code pour les techniciens ou l'équipe de développeurs Kameleeon. Il y a aussi pas mal de customisations qui permettent de les orchestrer et de les hiérarchiser, ce qui est assez pratique quand on lance plusieurs customisations simultanément. [Original Text]

Kameleoon Feature Ratings

a/b experiment testing
10
Split URL testing
Not Rated
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
Not Rated
Advanced code editor
10
Preview mode
9
Test duration calculator
Not Rated
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Conversion tracking
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Experiments results dashboard
10