Item: Klaviyo
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We leverage Klaviyo for all of our eCommerce marketing clients. Klaviyo makes it easy to track user engagement as well as eCommerce revenue from email marketing and share that data with clients. Other email platforms do not offer such easy-to-use reporting and the means to pass overall wins back to our clients.

Pros and Cons

Integration
Reporting
Ease of use

Building sign-up forms is hard for a non-developer
The benefits of list segmentation and best practices
There should be one master login for an account

Return on Investment

Client expansion
Increased knowledge and experience
Keeps us on the cutting edge of new trends

Alternatives Considered

Mailchimp

Both the Mailchimp integration and overall user experience are seriously lacking. Mailchimp's interface is clunky and hard to use, it does not provide strong ease of use. Klaviyo's interface is easy to use and has everything laid out exactly how you would expect it to be. We much prefer Klaviyo.

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Mailchimp

Likelihood to Recommend

Klaviyo is perfect for eCommerce websites - particularly with WooCommerce and Shopify. The integration is very easy, particularly when it comes to pulling products into emails. Both users with limited knowledge as well as a robust knowledge of email marketing should be able to use it. For the expense, it is not very valuable to non-eCommerce websites.

The best for eCommerce

Overall Satisfaction with Klaviyo