I couldn't recommend Klaviyo more!
March 04, 2022

I couldn't recommend Klaviyo more!

Stefanie Parks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo for all of our email marketing campaigns, flows, and SMS marketing. We used to use Mailchimp before switching over to Klaviyo and we did so because we weren't getting enough of a robust solution with Mailchimp. We really wanted to be able to start a great abandoned cart flow and when we started using Klaviyo we realized that this was just the beginning of what we'd be able to do.

Pros

  • Amazing flows to capture customers
  • Easy to use templates that look fantastic
  • Great analytics and reporting

Cons

  • Customer support once onboarding is complete. I was under the impression we'd have someone on the growth team making recommendations to us about ways to improve our ROI.
  • SMS marketing is expensive and it's not that great. I haven't been impressed with the results.
  • We've seen a huge boost in our ROI for email marketing since starting to use Klaviyo
  • We never had the opportunity to create amazing flows before the use of Klaviyo and we couldn't be happier with how it's going.
  • We've captured over $100k in revenue in the last year from our abandoned cart flow alone.
Honestly, it hasn't. We're struggling to find that great ROI with SMS as we do with email.
  • WooCommerce
The setup was really easy and seamless. We covered this in our onboarding and it couldn't have gone more smoothly.
It's really amazing to see all of the details Klaviyo is able to pull in about each customer. Some of my favorite campaigns to send are segmented by brand and product type. We are able to send extremely targeted campaigns based on brands that customers have purchased or products that they like. With all we've done with Klaviyo, I also know that we're just scratching the surface.
Definitely, retention, upsell, and acquisition. The really great thing about Klaviyo is that you can create flows and campaigns for every single stage of the customer journey. We are just starting to get more into Upsells and we're excited about what we'll be able to set up for this.
There's really no competition. Mailchimp is a great starter platform, but when you get to a certain level, it's just not robust enough to get everything you need. Klaviyo has increased our ROI so much and has allowed us to capture so much revenue that we were likely losing out on previously.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo has been an amazing tool for us to help grow our business. We have captured so much lost revenue by setting up flows within the platform. For anyone looking to take their email marketing to the next level, Klaviyo is an amazing option and I would highly recommend it. It is pricier than tools like Mailchimp, so if you're just starting out, you may not have the budget for something like this right at the beginning.

Klaviyo Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated

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