Our email reviews are so much easier now!
September 25, 2023

Our email reviews are so much easier now!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We find the Collaboration and Analyze tools the most helpful. Before Litmus, we would have to copy/paste our emails in a Word document to circulate across internal departments. The Collaboration feature in Litmus helps us streamline the email review process and has improved workflow. The Analytics feature helps us understand how long people are reading, glancing, or skimming our emails. With iOS privacy update, we don't look at Open Rates anymore. The Analytics feature in Litmus helps us understand if people are finding our content helpful.
  • UX
  • Innovation
  • Expand the reporting features
  • If something isn't rendering correctly in one of the ESPs, recommending a solution to what needs to be fixed.
  • Shorter email review cycles
  • Deeper visibility into performance metrics
We don't really use the in-app functionality. We prefer to use the Litmus platform.
We're still working on this :)
We find the Proof feature extremely valuable and it was one of the main reasons we got Litmus. It has helped our workflow with other departments when reviewing emails.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Litmus is helpful to see how an email renders differently on various ESPs, collaborating with other departments, and using the analytics feature. We don't use the Build feature as we use Marketing Cloud/Dreamweaver to build our emails, so we don't find that functionality helpful.

Litmus Feature Ratings

Mobile optimization
8
Email deliverability reporting
8
Standard reports
9
Custom reports
5
URL Validation
8
Link Tracking
8
Spam Testing
8
Email Previews
9