Overall Satisfaction
- Clean and reliable server.
- Integration with other popular systems.
- APIs access.
- UI can still be occasionally confusing.
- Too easy to get logged out, but its understandable from security point of view.
- Higher percentage of subscribers reached.
- Higher open and click through rates.
- Higher level of trust with subscribers.
Product Usage
- Customer relationship / communications.
- Newsletter.
- Product launches.
- Surveys.
Evaluation and Selection
We switched from Interspire Email Marketer.
Campaign Monitor. I chose MailChimp because I am a power user and MailChimp is more suitable for this in my opinion.
Implementation
- Implemented in-house
Training
- Self-taught
If you are already familiar with other email marketing software and have enough HTML knowledge, you only need a short learning curve.
Support
No - Not necessary as the product already has an extensive documentation and Knowledge Base.