Item: Mailchimp
Rating: 10
Author: Antonio Lorenzo

Use Cases and Deployment Scope

Starting and following an email marketing campaign is easier with MailChimp. I found it easy to use and I immediately understood the tools and ways of using the platform. It also helps me to track down the success of my campaigns, and also which user are more active than others in reading and reacting to my campaign.

Pros and Cons

You can schedule emails to deliver at a specific time (even for each time zone).
You can see who's reading it and who's deleting them. Also who reacts better by clicking the links and pics inside your email.
With the free version you have all the right tools to build up great email marketing campaigns.
You can send the campaign to a segment of your list.

I find limits on the design side. You can use templates but sometimes you need freedom on the design, and you don't have it.

Return on Investment

It happened that clients reach my studio for jobs thanks to the article shared via email.
It helped me a lot with building a great relationship with my blog readers.

Number of Contacts (List Size)

Less than 10,000

Using Mailchimp for B2C or B2B marketing

B2C

Likelihood to Recommend

I think that MailChimp is one of the best email marketing services available as an online platform, because it's free and because it's easy to use by anyone, regardless of their experience. I started knowing nothing about email marketing or about the platform. I helped myself with the mailchimp blog and some blog posts on the internet. I managed to do all the work thanks to the simplicity of MailChimp. (Also they offer a great little gift for Christmas!). I think it's the best for a little company that has to manage with not a lot of time many things (including and email marketing campaign).

Best free service for small company, easy to use and time saving

Overall Satisfaction with MailChimp