Technical marketo user
August 07, 2015

Technical marketo user

Luke Tubinis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is one of 4 databases of "users" for the company. We use it for emailing and campaigns in marketing. It is the marketing centric user management system and we leverage Marketo's functionality to create user profiles for sales and for existing customers. We also build integrations with Marketo and our own products.

Pros

  • Email templating system is really great. It makes development workflow fairly easy and the end users rarely have issues.
  • Forms. In marketing we have moved entirely to depend on Marketo forms and the API is excellent.
  • APIs. The REST API in particular is quite good.

Cons

  • The reporting interface and methodology are insufficient. There is a lot of good data in our instance but the only way to get good data is via the API, which then requires an enormous amount of work to make it relevant and presentable.
  • Logging capabilities are limited to Marketo support. It is hard to debug issues and support tickets need to be filed where we could probably fix the issue ourselves.
  • Speed of the UI. It takes a long time to navigate between sections of the product and to load lists etc.
  • General UX of the product is messy.
  • Positive: Efficiency gains for the whole team.
  • Positive: Agility in making changes to things like form data and using APIs to update users.
  • Negative: Buggy UI, slow load times cause frustration with users.
Far more useful and thorough service.
Not available
B2B
How large do you expect marketing operations to be? Marketo seems more highly suited for larger operations.

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
5
Landing pages
4
A/B testing
5
Mobile optimization
6
Email deliverability reporting
5
List management
8
Triggered drip sequences
7
7.5
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
5.0
Calendaring
5
Event/webinar marketing
5
5.0
Social sharing and campaigns
5
Social profile integration
5
1.0
Dashboards
1
Standard reports
1
Custom reports
1
6.3
API
9
Role-based workflow & approvals
4
Customizability
6
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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